Inspired directly from the Ted Lasso "Believe" sign, symbolizing faith in oneself, others, and the potential for positive outcomes. $BELV is a community-driven token that combines humor, heart, and viral potential, with a nod to AFC Richmond’s underdog spirit.
Ted’s philosophy counters the cynical phrase “It’s the hope that kills you” with “It’s the lack of hope that comes and gets you.” His belief in miracles and potential drives the team to surpass expectations, reflecting a broader message of hope in challenging times.
Ted’s speech in Season 3 underscores that belief must come from within, not from external symbols like the sign. This resonates with characters like Jamie Tartt, who keeps a piece of the sign in a book Ted gave him, symbolizing his personal growth.
The sign’s journey, torn, taped back, and ultimately carried by the team, mirrors the characters’ struggles with doubt, envy, and shame. Ted’s approach encourages overcoming personal “junk” to believe in oneself and others.
The sign fosters a sense of unity, as seen when captain Isaac McAdoo touches it before a crucial match, followed by the team, reinforcing their collective faith. It also inspires fans, as evidenced by posts on X celebrating its emotional impact.
$BELV
In Our Community